How the AEO Optimiser Works
We crawl your webpage and evaluate it across six modules — 20 sub-items, a 100-point total — that determine how likely AI search engines are to understand, trust, and cite your content.
Alongside the page audit, we measure how your brand actually appears across AI-driven environments, and return clear, copy-paste fixes you can ship today.
WHAT WE ANALYSE
Six modules that decide if AI cites you
Each module rolls up sub-items into a weighted score. Together they tell you exactly where AI engines struggle to understand, trust, or cite your page.
Understandability
27 ptsClarity of value proposition, page structure, FAQ coverage, and product/service descriptions.
Citability / Referencability
17 ptsAuthor attribution, entity (brand/company) clarity, and external references.
Authority
14 ptsContent depth, topical focus, and expert signals.
Structured Knowledge
14 ptsQ&A formatting, Schema/JSON-LD markup, and machine-readable structure.
Semantic Coverage
14 ptsCoverage of core questions, long-tail queries, and related topic expansion.
External Signals & Activity
14 ptsSocial presence, reviews, content freshness, and overall trust signals.
BRAND VISIBILITY ANALYSIS
How your brand shows up in AI answers
Beyond the page audit, we probe ChatGPT, Gemini, and Perplexity with the questions your customers actually ask, and measure four dimensions of presence.
Mention Rate
How often your brand is mentioned across relevant online and AI-generated content.
Rank Score
Your relative positioning when users or AI systems compare brands in your category.
Share of Voice
Your visibility compared to competitors in industry conversations.
Coverage
How broadly your brand appears across key topics, queries, and channels.
CRAWLABILITY CHECK
First we make sure AI can read you at all
Before scoring, we verify whether your site can be accessed by AI systems. If your page blocks crawlers, returns empty content, or is behind authentication, we flag it as a critical issue — because AI engines must be able to read your content for any visibility to exist.
OUR METHODOLOGY
Technical diagnostics + AI evaluation
Technical layer
robots.txt parsing, schema extraction, heading structure, meta data, and accessibility checks.
AI layer
Scoring across all 20 sub-items based on real page content and semantic understanding.
You get fixes, not just a score
Clear, actionable recommendations — including copy-paste JSON-LD schema, robots.txt rules, and content improvements — so you can improve AI visibility immediately.